Auburn Athletics introduces new premium club, permanent field suites at JHS

AUBURN, Ala. – The space near where Travis Tidwell, Auburn’s first All-American after World War II, prepared to play will come to life again this fall at Jordan-Hare Stadium with the opening of the Locker Room Club.

Part of three new premium options on sale next week and debuting in 2024, the Locker Room Club, five permanent field suites and the Hall of Fame Club at Plainsman Park will offer fans new ways to enjoy football gameday on the Plains.

“Another step in the continued enhancements of Jordan-Hare Stadium,” said Rhett Hobart, deputy athletics director for external affairs. “These are a few additional pieces of the puzzle as we seek to continue expanding our premium offerings to make the best environment in college football even better.”

Tigers Unlimited will reach out next week to season ticket holders, based on priority, to share pricing and gauge interest in the new premium options.

LOCKER ROOM CLUB

Featuring Jordan Hare’s original exposed brick and concrete, the Locker Room Club beneath the bowl in the stadium’s southeast corner will transport fans back to 1949, when Tidwell helped Auburn conclude the season with a 14-13 Iron Bowl victory over Alabama.

“Our team is embracing the uniqueness of the space and is renovating and restoring it to make it an incredibly unique club experience at field level,” Hobart said.

Set to be sold on a per-season basis with a capacity of approximately 350, a premier offering included with Locker Room Club access passes will be the opportunity to watch games from an exclusive standing room space along the full east sideline of JHS. Drink rails have been added along the fence line just behind the visiting bench to provide an immersive field level experience for Locker Room Club members.

Like the Tiger Walk Club in the stadium’s southwest corner, the Locker Room Club will be an add-on experience for fans already holding tickets for game admission.

“Take in the energy of Jordan-Hare near the student section along the sideline, then go underneath into the Locker Room Club for private food, beverage, merchandise, TVs, seating and dedicated climate-controlled restrooms,” Hobart said. “When you’re in the interior space, and you hear the roar of the crowd above, it’s an incredibly unique gameday experience.”

Artistic Renderings, Subject to Change

FIELD SUITES

Following the successful test launch of temporary field suites in 2023, Auburn Athletics is now constructing permanent structures in each end zone corner, with two in the southwest corner, available for purchase on a per-game basis.  

“The response from those who experienced a game last year in a field suite was incredible,” Hobart said. “You can’t beat the energy you feel taking in a game at field level. The demand of ticket holders from last season already asking to renew has been robust.

“Our goal last season was to test the offering, to see if it had staying power for a more permanent solution. After selling out all field suites within a few weeks of last season’s on-sale, we immediately began exploring a more permanent experience for 2024. We are very pleased with the end result and how perfectly the design fits into the overall aesthetics of Jordan-Hare Stadium. We’re continuing to try to find ways to drive opportunities to maximize our offerings while advancing the overall gameday experience inside Jordan-Hare.”

Each suite features TVs, canopies, multiple tiers of standing and drink rails and dedicated food and beverage offerings. The largest suite, with space for 45 fans, will be in the southeast corner and include Locker Room Club access. The southwest suites will host 16 and 35 guests, respectively. Both field suites in the north end zone will have room for 18 fans.  

“Everyone who had the field suites last season loved them,” said Matthew Smith, assistant AD for annual giving. “They talked about how it was the best experience they’ve ever had at an Auburn game.”

Artistic Renderings, Subject to Change

HALL OF FAME CLUB

Opened before the 2024 baseball season, the Hall of Fame Club will also be available in the fall to offer Auburn football fans a premium tailgating opportunity in club space prior to the Tigers’ eight home games, with plans for other new opportunities as Plainsman Park continues to develop.

“As we finish the full Plainsman Park project in the next year, we are excited to have many more opportunities ahead for football gamedays, including unique ways to experience Tiger Walk,” said Hobart, noting that groups and individuals will soon be able to purchase Hall of Fame Club access for football gamedays through Tigers Unlimited.

“This is a way to elevate that tailgating experience,” Smith said of the Hall of Fame Club.

Tigers Unlimited will reach out next week to season ticket holders, based on priority, to share pricing and gauge interest in the new premium options.

“We’re going to try to make it as easy as possible for people to raise their hand and say they’re interested,” Smith said while outlining the project’s goal. “We have such a demand for premium seating that we’re always sold out. How can we find ways to add premium experiences for people who currently have non-premium seats?”