AUBURN, Ala. — Auburn University Athletics and Peachtree Entertainment have entered into a multi-year partnership to bring major live music experiences to Neville Arena and Jordan-Hare Stadium. This landmark collaboration will deliver more than five multi-genre concerts annually, further establishing Auburn’s position as a premier destination for live entertainment in the Southeast.
Concert announcements are expected to begin this fall, with the first performances scheduled for 2026.
“We are elated to partner with Peachtree Entertainment and Elevate to bring nationally renowned artists and entertainers to Jordan-Hare Stadium and Neville Arena, further expanding Auburn's place as an entertainment destination,” said Rhett Hobart, Auburn Deputy Athletics Director for External Affairs. “This collaboration will bring many additional memorable events to the City of Auburn each year for students and the entire Auburn-Opelika community alike to enjoy, while also growing essential revenue for our department in this new era of college athletics.”
The partnership was made possible in part by Elevate, a leading global sports and entertainment agency, with a dedicated group focused on revenue generation for college athletics.
“We’ve partnered with Peachtree Entertainment, the premier music promoter in the southeast, to create new revenue opportunities for our university partners—starting with a landmark collaboration with Auburn University Athletics,” said Jonathan Marks, Chief Business Officer, Elevate College. “Building on Elevate’s successful work with Auburn, this multi-year innovative model generates guaranteed revenue by activating in their athletic facilities. We’re excited to support Auburn and Peachtree in maximizing Neville Arena and Jordan-Hare Stadium's full potential.”
Peachtree Entertainment, known for its rapidly growing portfolio of outdoor festivals and arena-scale shows, will lead concert production and booking efforts for Auburn Athletics. The concerts will bring a mix of nationally-touring country, rock, pop, and genre-defying artists to Auburn’s athletic venues.
“This is an incredibly exciting opportunity for Peachtree to help shape a new era of live entertainment at Auburn,” said Nathan Baugh, CEO of Peachtree Entertainment. “We’ve had great success producing shows across Alabama, and this partnership allows us to expand our footprint in a state that’s already a core part of who we are. We can’t wait to deliver unforgettable nights of music in two of the most iconic venues in college sports.”
Stay tuned for concert announcements, coming Fall 2025. Information about future events can be found at AuburnTigers.com and you can sign-up to be the first to know when concerts are announced here.