AUBURN, Ala. – Auburn Athletics has partnered with Student Athlete Score, the leading athlete‑marketing intelligence platform. This collaboration brings together Auburn’s championship brand and Student Athlete Score’s cutting‑edge technology to empower student‑athletes and deliver more value to brand partners.
Student Athlete Score’s platform will be integrated into Auburn’s NIL strategy, providing real‑time data, audience insights, and benchmarking tools to support athlete education and brand readiness. Playfly will use this intelligence to develop more customized, data‑driven campaigns and drive stronger results for the university’s corporate partners.
“Student Athlete Score was built to bring structure and scale to athlete marketing,” said Brent Wall, CEO of Student Athlete Score. “Partnering with Playfly Sports aligns perfectly with our mission to equip universities and their revenue teams with the data and tools needed to drive smarter strategy, attract the right partners, and deliver measurable results.”
“At Auburn, our commitment is to create the best possible opportunities for our student-athletes while delivering unmatched value to our partners,” said Ben Harling, General Manager of Auburn Sports Properties. “By integrating Student Athlete Score’s platform into our NIL strategy, we’re equipping our athletes with the insights they need to grow their personal brands, and we’re giving our partners smarter, data-driven ways to engage with the Auburn Family.”
About Student Athlete Score
Student Athlete Score is the next-generation athlete marketing platform built for today’s NIL era. Its tools help athletic departments unlock the full potential of their student‑athletes through social analytics, interest mapping, and AI‑powered brand insights. The platform is currently trusted by some of the top athletic programs in the country.
About Playfly Sports
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.