AUBURN, Ala.— In a bold move to challenge tradition and refresh the way fans celebrate victories, DUDE Wipes has partnered with Auburn Athletics in a groundbreaking partnership in support of one of college football’s greatest traditions, rolling Toomer’s Corner. With a creative campaign that dares to say, “TP is for the Trees,” DUDE Wipes will encourage fans of Auburn Athletics to not be shy about tossing toilet paper into the trees at Toomer’s, because that’s where TP belongs. The partnership, facilitated by Playfly Sports Properties and Playfly Max, represents an exciting way to enhance a historic tradition known to college football fans from coast to coast.
Additionally, quarterback Jackson Arnold has been named as the brand’s student-athlete ambassador and will serve a critical role in educating Tiger fans about the proper form required to launch toilet paper into the trees.
“I’m pumped to help bring DUDE Wipes into the Auburn family,” said Jackson Arnold, Auburn’s QB and face of the new campaign. “It’s a fun brand that doesn’t take itself too seriously and ties to a great tradition at Auburn.”
The multi-channel campaign will feature high-visibility branding across Jordan-Hare Stadium, courtside signage in Neville Arena, product sampling after wins, and activations that connect with Auburn’s fanbase through humor, hygiene, and homegrown tradition. Most importantly, DUDE Wipes will help encourage Tiger fans making their way to Toomer's Corner to toss their Toilet Paper rolls into the trees while saving the DUDE Wipes for the bathroom.
Arnold will lead the charge through humorous content with engagement that reinforces DUDE Wipes’ presence as the “Official Victory Wipe of the Auburn Tigers.”
"At DUDE Wipes, we're at war (eagle) with toilet paper every day because wet cleans better than dry. So when the opportunity presented itself to partner with the Auburn family, we couldn't pass it up," said Ryan Meegan Co-Founder and CMO at DUDE Wipes. "Rolling Toomer's is one of the best traditions in all of college sports and puts toilet paper back where it belongs…with the trees! So we're excited for Auburn and college football fans all over to ditch the TP for DUDE Wipes."
Backed by Playfly Max, the partnership brings together NIL innovation, fan engagement, and brand storytelling on a national stage.“This collaboration pushes Partnership & NIL forward in the best way possible,” said Ben Harling, General Manager of Auburn Sports Properties. “It blends culture, creativity, and competitive energy, while authentically embedding DUDE Wipes into the Auburn experience.”
With DUDE Wipes now rolling into Auburn, Saturdays just got a whole lot fresher.