AUBURN, Alabama— Auburn Athletics and Rank + Rally have announced a new partnership to manage the Tigers' online, in-venue, and future downtown retail operations, providing Auburn fans with expanded access to official merchandise throughout gameday and year-round.
As part of the partnership, Rank + Rally will oversee Auburn's official online store, future downtown store and in-venue retail operations, including new and expanded team shop locations inside and surrounding Jordan-Hare Stadium. The expanded retail footprint will provide fans with more opportunities to shop for official Auburn apparel and merchandise as they arrive on campus, make their way to the stadium and enjoy the gameday experience.
New walk-in team shops will be in the northwest and northeast corners of Jordan-Hare Stadium, providing fans with a traditional retail shopping experience inside the venue on gameday.
Additional team shop locations will be available outside Jordan-Hare Stadium at Tiger Walk, on Heisman Drive and on North Donahue Drive near Nichols Lawn, expanding access to official Auburn merchandise along several of the primary pedestrian routes surrounding the stadium.
“We are excited to welcome Rank + Rally to the Auburn Family and partner with a team that understands the importance of creating an exceptional retail experience for our fans,” Auburn Senior Associate AD for Strategic Marketing & Revenue Generation Daniel Watkins said. “Our goal is to provide the best possible experience for the Auburn Family in everything we do, and that includes how our fans shop for and connect with Auburn. This partnership will expand access to Auburn merchandise and create a more convenient and engaging experience for our fans, both inside Jordan-Hare Stadium and throughout the gameday environment.”
Rank + Rally is the retail company of sports and entertainment hospitality leader, Levy, and curates team store and online retail experiences for major teams, venues and events across the country. Rank + Rally's portfolio includes marquee events such as the NBA and WNBA All-Star Games, NBA Finals and Stanley Cup Final, as well as iconic professional sports franchises including the Chicago Cubs, Chicago Bulls, Chicago Blackhawks, Los Angeles Lakers, Los Angeles Kings, Vegas Golden Knights and St. Louis Blues.
"Auburn has built a remarkable culture around its teams, traditions and devoted Auburn Family, and we’re excited to bring that spirit to the merchandise experience,” said Andy Lansing, CEO of Levy. “We look forward to creating premium, custom collections that capture the energy of game day at Jordan-Hare Stadium, and give students, fans and alumni more ways to celebrate their Auburn pride across campus and throughout the community.”
Rank + Rally has continued to expand its presence in collegiate and professional sports, developing retail experiences designed to provide fans with greater access to merchandise and a more convenient shopping experience.
The partnership is part of Auburn Athletics' continued investment in the gameday experience at Jordan-Hare Stadium and throughout the surrounding areas. The expanded retail footprint will give fans additional opportunities to purchase official Auburn merchandise before entering the stadium and throughout their gameday experience.
Additional information about Auburn's official online store, which is set to launch on Friday, Sept. 18, and team shop locations will be available at AuburnTigers.com.
ABOUT RANK + RALLY
Rank + Rally is the wholly owned retail company of sports and entertainment hospitality leader Levy, specializing in creating customized in-venue and online retail experiences for the biggest brands and most iconic venues and events in sports, entertainment, and culture. From designing immersive flagship stores and curating unique product collections to transforming online shopping experiences and driving sales through digital marketing and promotional strategies, Rank + Rally teams-up with its partners to bring excellence to every facet of retail strategy and operations. For more information, visit at www.rankandrally.com and follow us on LinkedIn.