Began at Auburn: June 2025

Education: Hewes graduated from the University of Southern Mississippi with a Bachelor's of Business Administration in Sport Management in 2023, as well as a Master's of Business Administration in Sport Management in 2024.

Job Responsibilities: Hewes leads efforts for sponsorship opportunities for NIL-driven events, connecting brands and the Auburn community with student-athletes to create impactful, mutually beneficial partnerships. He also assists in all aspects of NIL strategy and execution, including contracting, asset deliverables, and student-athlete marketing. 

Past Experience: Hewes joins the PlayFly Max team from the Auburn Ticket Office, where he previously worked as an Assistant Director of Sales and Retention. Prior to joining us on the Plains, Holden worked as an account executive for Southern Miss Athletics. He also served as the Eagle Club graduate assistant and the Interim Director of Development for the Southern Miss Athletic Foundation while finishing his master’s degree at USM, as well as a Men’s Basketball student assistant as an undergraduate.

Personal: A native of Gulfport, Mississippi, Hewes is the oldest son of Michael and Kay Hewes. Holden resides in Auburn with his dog, Nash, and in his free time enjoys golfing and hanging out with his girlfriend Katie.