James Lange

James Lange

PositionDirector of Ticket Sales & Strategy
James Lange
James Lange
Began at Auburn: September 2026
Education: Lange earned a bachelor’s degree in Business Administration and Sport Management from Briar Cliff University in 2018 and a master’s degree in Sport and Athletic Administration from Gonzaga University in 2020.
Job Responsibilities: As Director of Athletic Ticket Sales & Strategy, Lange leads the athletic ticket sales team and develops strategies to drive revenue for Auburn Athletics.
Experience: Lange began his career with the Spokane Indians, a minor league baseball team in Spokane, Washington. He later joined William & Mary, where he launched the outbound ticket sales unit through a partnership with The Aspire Group and later Playfly Aspire, supporting ticket sales, premium seating, annual giving, and other revenue opportunities. Prior to joining Auburn, Lange worked with the Iowa Wolves, the G League affiliate of the Minnesota Timberwolves, where he oversaw the ticket sales department and assisted with revenue generation efforts.
Personal: A native of Decorah, Iowa, Lange and his wife, Hannah, have two daughters, Addison and Alaina. In his free time, he enjoys spending time outdoors, being with family, and golfing.