Began at Auburn: March 2023
Education: Buchanan received a bachelor’s degree in Managerial Finance from Ole Miss in 2011 and a master’s degree in Integrated Marketing Communications from Ole Miss in 2014.
Job Responsibilities: As Senior Associate AD for Fan Experience and Creative Strategy, Buchanan will oversee three units – Fan experience, War Eagle Productions and War Eagle Creative. In this role, he will lead efforts to continually innovate to maintain Auburn as an industry leader in creative production and fan experience.
Experience: Buchanan comes to Auburn from Ole Miss where he served as the Chief Marketing Officer for Athletics and was a member of the senior leadership team since 2020. In his role, he oversaw the in-venue fan experience for all home athletics events, while coordinating all aspects of the department’s digital marketing and advertising strategy. In 2021 and 2022, Buchanan’s department was recognized by the National Association of Collegiate Marketing Administrators (NACMA) as a finalist for “Marketing Team of the Year,” which honors the nation’s best marketing departments. He currently serves on the brand management committee for NACMA and serves as an adjunct professor of sport promotions for the University of Mississippi.
Personal: Buchanan is a native of Grenada, Mississippi.
Education: Buchanan received a bachelor’s degree in Managerial Finance from Ole Miss in 2011 and a master’s degree in Integrated Marketing Communications from Ole Miss in 2014.
Job Responsibilities: As Senior Associate AD for Fan Experience and Creative Strategy, Buchanan will oversee three units – Fan experience, War Eagle Productions and War Eagle Creative. In this role, he will lead efforts to continually innovate to maintain Auburn as an industry leader in creative production and fan experience.
Experience: Buchanan comes to Auburn from Ole Miss where he served as the Chief Marketing Officer for Athletics and was a member of the senior leadership team since 2020. In his role, he oversaw the in-venue fan experience for all home athletics events, while coordinating all aspects of the department’s digital marketing and advertising strategy. In 2021 and 2022, Buchanan’s department was recognized by the National Association of Collegiate Marketing Administrators (NACMA) as a finalist for “Marketing Team of the Year,” which honors the nation’s best marketing departments. He currently serves on the brand management committee for NACMA and serves as an adjunct professor of sport promotions for the University of Mississippi.
Personal: Buchanan is a native of Grenada, Mississippi.