Auburn Athletics introduces football gameday enhancements for 2025 season

AUBURN, Ala.— College football’s preeminent gameday experience is getting even better for the 2025 season with the implementation of more than 20 enhancements in and around Jordan-Hare Stadium, which will continue to elevate gameday for the Auburn Family.

This season Auburn made more than $25 million in upgrades to the game production with the addition of the new north end zone videoboard as well as a new lighting and laser production system. Additionally, Auburn has further enhanced and optimized the stadium-wide concession experience, while also adding discounted concession pricing for WarEagle+ subscribers. Additional facility improvements at Jordan-Hare Stadium and added stadium amenities, as well as new premium tailgating experiences at Plainsman Park, were added to further enhance the gameday experience for the Auburn Family.

Some of the 2025 gameday enhancements and added amenities include:

Game Experience Enhancements 

• North End Zone Videoboard: The new north end zone videoboard will provide a significantly enhanced experience for fans across the stadium by generally duplicating the experience provided on the south board, while also offering added statistics and other information separate from what’s being shown at that time on the south board. The display is 47 feet high by 154 feet wide, totaling 7,238 square feet of LED space, and is supported by a concrete frame structure that will facilitate future development in the north end zone. While the south end zone videoboard remains one of the largest collegiate videoboards in the country at 10,690 square feet, the new north videoboard will also measure impressively as the sixth largest videoboard in the Southeastern Conference and a top 20 collegiate videoboard in the United States.
• New Musco Lighting and Laser System: Auburn partnered with Musco Entertainment to implement new and enhanced lighting and effects technology inside Jordan-Hare Stadium this season. Driving these new features will be Musco’s Show-Light® Pro entertainment system. This upgraded control system integrates a variety of new equipment into the existing Musco TLC for LED® field-of-play lighting infrastructure at both venues to enable a wide variety of custom logo projections, lasers, and other static and custom scenes, effects and show programming.
• Piero First Down Line: New for Jordan-Hare Stadium’s videoboard production will be the on-screen first down line that viewers are used to seeing when watching a television broadcast. This addition will also enable additional in-game interactive displays to the experience of watching live and replayed game footage.
• Expanded Pyro & Firework Effects: With the addition of the new north end zone videoboard, pyrotechnics displays will be expanded to the north end as well, complementing the existing effects in the south end zone. Additionally, expanded use of pyrotechnics will also be added to enhance the experience throughout the game, and specifically during the 3rd / 4th quarter break.
• Expanded Auburn VIP Offerings: Introduced in Fall 2023, the Auburn VIP program is back with new experiences and offerings, including daily stadium tours, new opportunities for meet-and-greets with players on gameday and more. All of the traditional experiences are still available including Run with the Team, Eagle Flight, Friday Night Stadium Tours, Photos on the 50 and more. Learn more and purchase your experiences at AuburnTigers.com/vip.

Concessions Enhancements

• Expanded Grab-N-Go Concessions: Nearly a dozen new Fast Flight Grab-N-Go experiences have been added throughout the stadium, expanding the effort introduced last season and bringing the total grab-n-go service up to nearly 70% of all concessions with Jordan-Hare Stadium. These experiences provide streamlined concessions offerings and provide fans the opportunity to walk through an intentionally designed concession queue, grab the items they want to purchase and proceed to MashGin instant self-checkout lanes.
• Expanded Points of Sale: Stadium-wide, 80 new points of sale have been added, including a significant investment in additional beverage carts and quick-service kiosks, aimed at providing more location options for fans to find their desired concessions offering and return to their seat more quickly.
• New Concessions Point of Sale Technology: In an expansive investment across all athletic venues, an all-new point of sale system is being introduced for all concessions experiences – both traditional stands and mobile kiosks – replacing the previous checkout interfaces. This new system will provide a significantly improved user interface and will help get Auburn fans through the lines and back to their seats as quickly as possible.
• Discounted WarEagle+ Concession Pricing: Individuals who are supporting Auburn student-athletes through a WarEagle+ subscription will now receive discounted gameday concession pricing for all home games during the 2025-26 academic year. Members taking advantage of the discounted pricing will enjoy cheaper concessions pricing on average than the 2024-25 athletic season. This offer is available for all food and non-alcoholic beverages. Members will be able to take advantage of these offerings by scanning their official WarEagle+ digital membership card – found in their Apple or Android Wallet – at each point of sale. The discount will be automatically applied prior to checkout.

Operational Enhancements

• Expanded Northeast Concourse and New Gate Entries: Gates 1 – 4 on the northeast corner of Jordan-Hare Stadium have been extended outward to provide an expanded gate entry as well as better flow within the east stadium concourse. Additionally, Gate 4B (located just to the north of the east suite lobby) will now provide a larger medical bag and stroller gate. The medical bag and stroller gate on the west side remain at Gate 18. Chairback and scholarship donor amenities inside the stadium have also been adjusted to promote operational efficiency.
• Expanded North Concourse: A part of the north end zone videoboard project, the north end zone concourse has been expanded by more than 50 feet deep and 100 feet wide, enabling a complete relocation and expansion of all concessions points of sales previously located along the north fence line – significantly improving space and traffic flow across the concourse.
• Upgraded Charging Stations: Through a partnership with Auburn Sports Properties, fans will have additional and upgraded opportunities to charge mobile devices throughout the concourse. Introduced in 2024, JUUCE portable phone charger kiosks inside Gate 1 and in the Nelson Club offer fans the opportunity to rent high-speed portable chargers, allowing them to return more quickly to their seats.
• Guest Services Hub and Bag Check Opportunities: A complete Gameday Guest Services Hub is being introduced in one convenient location on the northeast corner of Jordan-Hare Stadium, adjacent to Gate 1C and across from the Melton Student Center. This location will serve as the destination for non-compliant bag checks, a Tiger Babies nursing station, cooling area, guest service kiosk and a ticket office. Medical bags may also now be checked at Gate 14 on the west side of the stadium. Bag check and stroller check services are complimentary.
• Pre-Order Chairbacks for In-Seat Placement: Auburn fans who choose to order their gameday chairbacks prior to gameday will no longer need to pick up their chairbacks inside the stadium. New for 2025, all pre-ordered chairbacks will now be pre-placed in each seat for gameday. Gameday chairback purchases will still be available and can be found just inside the entry gates on both the east and west sides of Jordan-Hare Stadium.
• New Interactive Map and Gameday Website: Auburn partnered with industry-leading map company Wayfyndr to create a new gameday guide for fans featuring a nine-level interactive map that will make it simpler to navigate campus and Jordan-Hare Stadium on gameday. From parking locations to real-time concessions menus to gameday schedules and timelines, everything is now at your fingertips in one centralized hub. Can't find what you're looking for on gameday? A quick search will provide instant answers and direct where you need to go. Learn more at auburntigers.com/gameday.

Pregame Enhancements

• Auburn Gameday LIVE on WarEagle+: Fans tailgating across the Auburn campus or even those wishing they were on campus, but enjoying gameday from home, will now have the opportunity to experience an all new gameday live stream on WarEagle+. This new experience beginning four hours prior to kickoff will bring together live audio and video streams of the Tiger Tailgate Show, presented by Conecuh Sausage, and the In the Booth experience, presented by Old Dominion Freight Line, with Andy Burcham, Brad Law and Jason Campbell – with live views of campus, including live cameras at Tiger Walk and from the field during pregame warmups. Start the stream four hours before the game, and keep it live throughout the game to sync the Auburn Sports Network radio call with your TV broadcast. This experience will be exclusive for WarEagle+ members – subscribe today at AuburnTigers.com/wareagleplus.
• Plainsman Patio: Open for free to all fans, the Plainsman Patio located on the first base concourse of Jordan-Hare Stadium will now provide a comfortable, shaded area to watch other games, view Tiger Walk and enjoy gameday concessions before entering Jordan-Hare Stadium. The Plainsman Park videoboard will provide a College Football Red Zone-like viewing experience, with other concourse TVs showing game broadcasts from across the nation. Opening at 11 a.m. CT for games with an afternoon or evening kickoff, and 8 a.m. CT for morning games, this space will provide expanded Tiger Walk viewing, with drink rails located along the entire Donahue Drive perimeter. This space will close at kickoff.
• Pregame Concessions and Food Truck Offerings: Ben’s Pretzel and Chick-fil-A will now be open on the lower first base concourse at Plainsman Park - opening at 8 a.m. CT for morning games and 11 a.m. CT for kickoffs at 2:30 p.m. CT or later and closing at kickoff. Food trucks previously on the Heisman Loop will now be located on Thach concourse.
• Tiger Walk Tailgate Suites: Individual tailgating experiences within Plainsman Park are now available! Located along Donahue Drive and along the lower first base concourse of Plainsman Park, each Tiger Walk Tailgate suite will feature a large patio tailgating experience, complete with fans, TVs and private soft seating and tables to lounge in the shaded space. Each suite rental also provides a complimentary parking pass for a space in the adjacent Beard-Eaves Memorial Coliseum Lot, as well as expansive food and beverage catering options and access to Plainsman Park restrooms. When Tiger Walk begins, your suite will come alive as the Auburn Tigers make their way to Jordan-Hare Stadium directly in front of your tailgate experience! A limited number of single game rentals remain available and may be purchased HERE.
• 984 Club Tailgate: Located inside Plainsman Park and overlooking Donahue Drive, the 984 Club provides a climate-controlled tailgate experience with a front-row view of one of Auburn’s most beloved traditions — Tiger Walk. Opening at 8 a.m. CT for morning games and 11 a.m. CT for kickoffs at 2:30 p.m. CT or later, the 984 Club Tailgate will be an all-in-one solution for beating the heat and enjoying a premium Auburn Football Saturdays tailgate experience. With air conditioning, private restrooms, and all the comforts of a premium club, this exclusive tailgate will make your gameday effortless. Access to the 984 Club Tailgate includes a complimentary food buffet and non-alcoholic beverages, full cash bar on site, numerous televisions showing SEC and national college football coverage, private indoor setting with lounge seating, access to private restrooms and live view and open-air experience of Tiger Walk from inside the Club. A limited number of single game passes, starting at only $200, remain available and may be purchased HERE.
• Hall of Fame Club Tailgate: Opened prior to the 2024 baseball season in Plainsman Park adjacent to Jordan-Hare Stadium, the Hall of Fame Club is being introduced on football gamedays to offer groups a premium, private tailgating opportunity in club space prior to the Tigers’ seven home games. Offering a 3,000-square foot climate-controlled club space featuring food, drinks, televisions, restrooms, indoor seating and a premier view of Tiger Walk, the Hall of Fame Club provides another indoor tailgating option for groups to enjoy before kickoff. Limited availability remains for the 2025 football season, and rentals are exclusively available for groups to rent the space in its entirety. Those interested may complete the interest form or contact the Auburn Ticket Sales Office 1-855-282-2010.
• Tiger Terrace Tailgate Boxes: Auburn fans are now invited to tailgate INSIDE Plainsman Park with family and friends through a rental of another all-new private, premium tailgate experience! Each Tiger Terrace Tailgate Box comes stocked with a grill (bring your own food to cook!), umbrellas, tables, soft seating and a perfect view of College Football Red Zone live on the videoboard in center field. A limited number of single game rentals remain for the 2025 season, starting at $1,500, and may be purchased HERE.