(full sport name)

Amy Reif

Amy Reif

PositionDirector of Strategic Operations & Player Development
Amy Reif
Amy Reif

The 2026 season will be the ninth for Reif with the Auburn Soccer program . She joined the staff as the Tigers' director of soccer operations in April of 2018 and was promoted to Director of Strategic Operations & Player Development in July 2026. 

Reif oversees the strategic planning and operational execution of the program while expanding her focus on the latest trends in college athletics. She supports player growth on and off the field, strengthens the team’s culture and ensures the program operates at the highest level.

Reif most recently served as the head softball coach at Park University in Parkville, Missouri, and left as the winningest coach in school history with a career record of 268-169. She was inducted into the Park Athletics Wall of Honor in 2022. 

A graduate of Auburn, Reif makes her way back to The Plains after earning her bachelor's degree in 1998, her master's degree in 2000 and serving as an assistant softball coach from 2000-04.

As the director of operations, Reif plays an important role in organizing the behind-the-scene efforts of the program that includes team travel and budget, among other aspects.

During her time at Park, Reif was named the 2008 Midlands Collegiate Athletic Conference (MCAC) Coach of the Year and led the Pirates to its first NAIA National Tournament in 2009. While winning both a MCAC regular season and tournament championship, she also led her teams to the single-season program record for wins on a pair of occasions.

Reif coached more than 40 all-conference honorees, including a pair of American Midwest Conference (AMC) Pitchers of the Year, an All-American and a Capital One Academic All-American. Reif's student-athletes also achieved a GPA of 3.0 or better and the NAIA's designation as a Scholar Team in each of her seasons at the helm of the program.

During her time with the Auburn softball program, Reif was named to the SEC Academic Honor Roll as a player and helped lead the Tigers to the first NCAA Regional in program history as a member of the coaching staff that was named the2002 South Region Coaching Staff of the Year.

Reif also has experience serving as a production assistant at ESPN and a paralegal at Basri Law LLC in Liberty, Missouri. 

A native of Kansas City, Kansas, Reif and her husband, Derek, who played baseball at Auburn from 1997-2000, have two sons, Storm and Cash.